AI & Analytics: The Disruptors Every Business Student Must Face

主講人 : Vernon J. Richardson 教授

 AI & Analytics are reshaping every corner of business – from high-level strategy and operational decisions to core functions like accounting, marketing, and finance. This lecture explores how business students across all disciplines must understand and harness these disruptive forces. We’ll show how analytics can systematically uncover insights from financial and non?financial data, and how AI can serve as an intelligent assistant – helping you solve problems, answer critical business questions, and make better decisions, just as it’s already starting to do in accounting and auditing. More than a technical talk, we’ll think together about what these changes mean for your future career, for business research, and for how we learn. Whether you major in management, marketing, operations, or accounting, this session will give you a practical and strategic perspective on the AI?driven business world.

主講人簡介：

Vernon J. Richardson教授是美國阿肯色大學(xué)沃爾頓商學(xué)院的杰出教授，會(huì)計(jì)系主任，研究方向?yàn)樾畔⒓夹g(shù)、大數(shù)據(jù)分析和會(huì)計(jì)的交叉領(lǐng)域，是美國會(huì)計(jì)信息系統(tǒng)領(lǐng)域最杰出的學(xué)者之一。他的成果發(fā)表在The Accounting Review、Journal of Accounting and Economics、MIS quarterly、Journal of Operations Management、Journal of Marketing、Journal of operations Management等UTD24期刊，以及Contemporary Accounting Research、Journal of Management Information Systems等FT50期刊。他曾擔(dān)任The Accounting Review、Accounting Horizons、MIS Quarterly、International Journal of Accounting Information Systems等編輯。在教學(xué)方面，Richardson教授出版了Accounting Information Systems、Data Analytics for Accounting等教材。其中，《會(huì)計(jì)數(shù)據(jù)分析》（Data Analytics for Accounting）教材是大數(shù)據(jù)會(huì)計(jì)領(lǐng)域的原創(chuàng)教材，在國內(nèi)外得到了廣泛應(yīng)用。